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<b>How leaders can recast innovation’s toughest trade-offs—efficiency vs. flexibility, consistency vs. change, product vs purpose—as productive tensions.</b><br><br>Why is leading innovation in today’s dynamic business environment so distressingly hit-or-miss? More than 90 percent of high-potential ventures don’t reach their projected targets. Surveys show that 80 percent of executives consider innovation crucial to their growth strategy, but only 6 percent are satisfied with their innovation performance. Should leaders aim for Steve Jobs-level genius, shower their projects with resources, or lean in to luck and embrace uncertainty? None of the above, say Christopher Bingham and Rory McDonald. <br> <br>Drawing on cutting-edge research and probing interviews with hundreds of leaders across three continents, in <i>Productive Tensions</i> Bingham and McDonald find that the most effective leaders and successful innovators embrace the tensions that ar
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