Branded Protest  The Power of Branding and its Influence on Protest Movements

Branded Protest The Power of Branding and its Influence on Protest Movements

Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives ico......
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Produktinformasjon

<I>Branded Protest</I> takes closer look at the arbitrary – odd – relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.<br><br>In today''s world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.<br><br>This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions.<br><br>For students, educational professionals, brand and graphic design professionals, and a design interested audience.

Spesifikasjon

Produkt
ProduktnavnBranded Protest The Power of Branding and its Influence on Protest Movements
MerkeOther Brand
book typØkonomi og ledelse

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