Codice Superga An Italian Fashion Story

<b>The design, innovation, and story of one of the most famous Italian brands in the world, Superga, dubbed the “People’s Shoes of Italy,” and its timeless icon, the 2750 model.</b><br><br>In its more than a century-long history, Superga has shaped the aesthetic and functional design of sports and leisure footwear, defining the imagery of a way of life that has always kept up with the times. <br><br>This book is the first-ever monograph dedicated to the world of Superga—a world made of sports, technology, innovation, design, leisure, nature, and fashion beyond fashion.<br><br>Images, memorabilia, shoes and boots, advertising campaigns, catalogs, and tidbits from the Superga archive create visual atlases that tell the story of a company that is part of Italy’s national history and international culture.<br><br>“Born as a tennis shoe, perfectly interpreting the elegance of the white uniform on the court, the 2750 has become a legendary shoe: timeless, versatile, transcending epochs, generations, and fashion fads, thanks to its design and the clarity of its shape,” writes Maria Luisa Frisa in the foreword.<br><br>The book explores Superga in relation to Italy’s industrial and cultural history and also in the light of its influence on society and ways of life over time.