Consumer Eye Tracking in Second-Hand Product Markets

With growing concern about environmental issues, such as air, soil, and water pollution, second-hand markets are proving ever more popular for environmentally and financially conscious consumers. However, studies on how consumers pick and choose items in these markets have rarely been undertaken. This book details a study into how humans make decisions in these markets and concludes with what researchers can learn from their behaviours. Consumer Eye Tracking in Second-Hand Product Markets: A Human Factors Study offers insight into consumer behavior by investigating how consumers choose second-hand products using eye-tracking technology. It includes a literature review of consumer behaviour in eye movement studies, followed by a discussion of typical behaviours associated with buying and selling second-hand products. The book then presents two detailed eye-tracking experiments and concludes with the author's experiences and reflections on conducting the experiments including coverage of the human factors involved. It reveals to the reader what factors the consumers considered, how they made their decisions and what conclusions could be drawn to best understand human behaviour in second-hand markets. This interesting title will appeal to researchers, academics, students and professionals of human factors, human-computer interaction, business and management, psychology and computer science.