Contemporary Strategic Management Av Richard Pettinger

A coherent summary of theory and a route map through practical strategic management which will be very useful for students''. Alison Dean, Canterbury School of Business, University of Kent.<br><EM>Contemporary Strategic Management</EM> uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.<br>Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the ''hands on'' feel of the text.<br>- Over 150 ''Contemporary Insights'' using organizations and situations to demonstrate strategy in practice.<br>- End of chapter ''Work Assignments/Discussion Questions'' to assess learning and encour