Corporate Communication

<p>This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.</p>The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways. <br/><br/>This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations. <br/><br/><strong>Joep Cornelissen</strong> is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.