Critical Approaches to Transmedia Storytelling in K Pop

Critical Approaches to Transmedia Storytelling in K Pop

This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performa......
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This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age.

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