Crossing The Chasm Av Geoffrey A. (President Of The Chasm Group In Palo Alto California) Moore
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book....
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In Crossing the Chasm, Geoffrey Moore, the world''s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Topplisten: John Wiley And Sons Ltd Økonomi og ledelse
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| Språk | Engelsk |
| Sjanger | Kunst, Naturvitenskap og teknologi |
| Format | Paperback |
Generelt
| Sett | Nei |
| Typ | Papirbøker |
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