Consumer Behavior And Culture Av Marieke De Mooij

<p>Marieke de Mooij’s new edition of <strong><em>Consumer Behavior and Culture</em></strong> continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.</p><p>This edition has been updated to include:</p><ul><li>An insight into the different roles of the internet and the growing influence of social media</li><li>An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing</li><li>Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures</li></ul>