Decoded Av Phil (Decode Marketing Ltd) Barden

<b>A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization</b><br/><br/>If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. <i>Decoded: The Science Behind Why We Buy</i> offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.<br/><br/><i>Decoded</i> delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You''ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.<br/><b