Designer'S Guide To Product Vision, The Av Laura Fish, Scott Kiekbusch

Today,design is a critical business competency, and designers needto play a leadership role. This guide helps you transform yourselfinto a strategic designer and take your seat at the table where keydecisions are made. You’ll master a breakthrough process forcreating innovative product and service visions and translatingthem into high-value market offerings. Defining an effective product vision requires deep discipline andmultiple skills. Drawing on their pioneering experience, Laura Fish andScott Kiekbusch guide you through every step, helping you organizestrategy, plan for innovation, and tell a clear story of your customer’sfuture experience. Once you’ve defined a strategy-led product vision, make it real.The authors’ agile “Visioneering” techniques help you navigatefast-changing product journeys – iteratively and continuously improvingexperiences while staying aligned with your mission and purpose.With these tools and insights, you can lead business-critical projectstoday, shape your company’s future, and achieve more than you everthought possible. Learn How To: Move from tactical to strategic designer, and gain a moreinfluential leadership role Create strategy-led product visions the organization can rallyaround and deliver Lead the unification of design, engineering, and business tomindfully craft outstanding user experiences Go beyond obsolete roadmaps to implement product visionsin a world that won’t stop changing Influence and improve the long-term direction of your businessto effect real-world positive change