Digital Business Strategy, Management & Transformation

<p>Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0.</p> <p>The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind.</p> <p>This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world.</p> <p><strong>Annmarie Hanlon </strong>teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. </p> <p> </p> <p>You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon </p>