Doing Media Research

<p>What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.<br/><br/>You will encounter:</p><ul> <li>A ′Fundamentals′ section covering eight big topics like ′what is method?′</li> <li>A global perspective reflected in case studies of media research in Asia, Africa and South America</li> <li>Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes</li> <li>Integrated discussion of contemporary issues like the ethics of social media research</li></ul><p>This essential companion will empower any media student to tackle their research with confidence and skill. </p>