Drop the Pink Elephant 15 Ways to Say What You Mean...and Mean What You Say

"As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles." EAMONN HOLMES, GMTV Presenter<br/> "[Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style." THE PLAIN ENGLISH SOCIETY<br/> "There can be no whitewash at the White House." (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn''t linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.<br/> It is perhaps the most famous Pink Elephant in history. But what exactly is a ''Pink Elephant''? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.<br/> In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor