Economics For Business And Management Av Alan Griffiths, Stuart Wall

<p><i>Economics for Business and Management</i><b></b>offers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today¿s decision makers:</p><p>¿    What are the characteristics for successful entry into new international markets?</p><p>¿    How can ¿sustainability¿ affect decision making within businesses?</p><p>¿    Why are today¿s global investors so concerned about national debt issues?</p><p>¿    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?</p><p>¿    What strategies can companies such as BP use to repair damaged global reputations? </p><p>It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. </p><p>Visit the fantas