Edexcel AS/Alevel Year 1 Business Student Guide: Theme 1: Marketing and people

<p><b>Exam Board: Edexcel</b><br><b>Level: AS/A-level</b><br><b>Subject: Business</b><br><br>Written by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people.<br><br>The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:<br><br>- Identify key content for the exams with our concise summary of topics<br>- Find out what examiners are looking for with our Questions and Answers section<br>- Test their knowledge with rapid-fire questions and answers <br>- Avoid common pitfalls with clear definitions and exam tips throughout<br>- Reinforce their learning with bullet-list summaries at the end of each section</p>