Effective CRM using Predictive Analytics av Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts....
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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
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| Produktnavn | Effective CRM using Predictive Analytics av Antonios Chorianopoulos |
| Merke | Other Brand |
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