Electronic Marketing Theory and Practice for the TwentyFirst Century
"Electronic Marketin Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improvin......
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Written by leading players in both industry and academia, Electronic Marketin Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Topplisten: Other Brand Økonomi og ledelse
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| Produktnavn | Electronic Marketing Theory and Practice for the TwentyFirst Century |
| Merke | Other Brand |
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