Embedded Finance Av Scarlett Sieber, Sophie Guibaud

<p><b>Embedded finance is here and having global impact. </b><b>Are you ready for it?</b></p><p>In <i>Embedded Finance: </i><i>When Payments Become An Experience</i>, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you¿ll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers¿ experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers¿ needs.</p><p>The authors present:</p><p>? Practical examples around the world of how embedded finance is being used today by technology companies and brands to redefine our online and offline retail experiences as we know them</p><p>? The key trends, p