Entrepreneurship: The Art Science And Process For Success Ise Av Charles Bamford, Garry Bruton

<b><i>Entrepreneurship: The Art, Science, and Process for Success,</i></b> emphasizes three core tenets necessary to start an entrepreneurial venture:<br><br>The <b>Art </b>of turning an entrepreneurial venture into a success.<br>The <b>Science </b>of practice as the heart of starting and running a successful entrepreneurial venture.<br>The <b>Process </b>that tie these two areas together into a coherent and organized business.<br><br>With its adaptive learning tools, students learn the<i><b> art, science,</b></i> and <i><b>process </b></i>of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business p