Essentials Of Marketing Research, Global Edition Av Naresh Malhotra, David Birks, Peter Wills

<p><em>For courses in Marketing Research at two- and four-year colleges and universities<br> An engaging, do-it-yourself approach to marketing research</em><br> <em>Essentials of Marketing Research: A Hands-On Orientation</em> presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–<em>Basic Marketing Research: Integration of Social Media</em> and <em>Marketing Research: An Applied Orientation</em>–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.<br></p>