Essentials Of Marketing Research, Global Edition Av Naresh Malhotra, David Birks, Peter Wills

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation......

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Produktinformasjon

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Topplisten: Pearson Education Limited Økonomi og ledelse

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Spesifikasjon

Spesifikasjoner

Språk	Engelsk
Sjanger	Businesslitteratur, Økonomi og jus
Format	Pocket

Generelt

Sett	Nei
Typ	Papirbøker

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