Essentials Of Marketing Research Ise Av Joseph Hair, Mary Celsi, David Ortinau, Robert Bush, Dana E. Harrison

Essentials Of Marketing Research Ise Av Joseph Hair, Mary Celsi, David Ortinau, Robert Bush, Dana E. Harrison

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage......
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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects.  A continuing case and corresponding data sets included.     <br><br>Available with McGraw-Hill Connect¿ and SmartBook 2.0. <br>

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Spesifikasjoner
SpråkEngelsk
Generelt
Sett
Nei
TypPapirbøker

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Akkurat nå er 749,- den billigste prisen for Essentials Of Marketing Research Ise Av Joseph Hair, Mary Celsi, David Ortinau, Robert Bush, Dana E. Harrison blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.