Invisible Engines Av David S. Evans, Andrei (Assistant Professor Harvard Business School) Hagiu, Richard Schmalensee

Invisible Engines Av David S. Evans, Andrei (Assistant Professor Harvard Business School) Hagiu, Richard Schmalensee

Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.Software platforms are the invisible engines that have created, touched, or tra......
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<b>Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.</b><p>Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. <i>Invisible Engines</i> examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries.</p><p>The authors argue that in order to understand the success
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Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries.The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits.Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Produktinformasjon

Utforsk kraften i 'Invisible Engines' av David S. Evans, Andrei Hagiu og Richard Schmalensee

Drømmer du om å forstå hvordan programvareplattformer kan transformere næringer og drive innovasjon? Dåp deg ned i Invisible Engines, et banebrytende verk av kjente forfattere fra Harvard Business School. Boken avdekker hvordan usynlige motorer i programvaren har påvirket og transformert nesten alle viktige industrier de siste 25 årene.

Hvorfor Velge 'Invisible Engines'?

  • Transformativ innsikt: Få ny kunnskap om hvordan programvareplattformer fungerer som teknologiske møtesteder for utviklere og sluttbrukere.
  • Strategier for suksess: Oppdag de strategiske valg som har gjort selskaper som Apple, Google og Microsoft til giganter på markedet.
  • Derfor er dette relevant: Les om hvordan plattformstrategier kan generere enorm verdi for både forbrukere og entreprenører.

Innholdet i 'Invisible Engines'

Med fokus på analyser av personlige datamaskiner, videospillkonsoller, smarte telefoner og digitale medieplattformer, gir boken en dyp forståelse av forretningsbeslutninger som former fremtiden. Hver avsnitt gir en tankevekker: Hvordan vil teknologi endre måten vi kjøper, lærer, og kommuniserer på?

Uunnværlig Lesning for Ledere og Entreprenører

Invisible Engines er ikke bare en bok, men et veikart for enhver leder eller entreprenør som ønsker å navigere i den stadig skiftende teknologiske landskap. Vær forberedt på å se bransjegrenser viskes ut, og forstå hvordan du kan dra nytte av denne plattformrevolusjonen.

Bli en del av fremtiden med Invisible Engines av Evans, Hagiu, og Schmalensee – din guide til hvordan usynlige motorer kan skape en ny virkelighet for forretninger.

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