Events Management Av Razaq Raj, Paul Walters, Tahir Rashid

Events Management</em></strong> provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.</p><p>Now in its Third Edition, the authors have included new chapters on <strong>Crowd Control and Crowd Dynamic</strong>; <strong>Expos</strong>, <strong>Conferences and Conventions</strong>; <strong>Brand Co-creation and Social Media, </strong>and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. </p><p> </p><p>International case studies covering all manner of events are used throughout and include:</p><p> </p><p>¿ The impact of the London 2012 and Rio 2016 Olympic Games</p><p>¿ Van Gogh Augmented Reality in Nuenen</p><p>¿ Sands EXPO and Convention Center, Las Vegas</p><p>¿ Glastonbury Music Festival</p><p>¿ Lame Horse Night Club, Russia</p><p>