Examining Subjectivity with Q Methodology

<p>This innovative book explores how Q methodology offers a unique way to examine subjectivity, meaning people’s viewpoints, in that it both differentiates and describes viewpoints, by blending qualitative and quantitative research methods. </p><p>The book provides accurate terminology and consistent practices, with examples of using Q to study subjectivity in a variety of contexts and disciplines. The book also frames Q with its unique blending of qualitative and quantitative research aspects, from data collection to analysis and interpretation. The author aims to help readers to understand the basics of Q methodology as well as delving deeper into Q as explicated by William Stephenson in an easy to read yet accurate text in terms of processes and theoretical frameworks of Q.</p><p>This is an essential text for those interested in using Q methodology in qualitative research and mixed methods research across a range of disciplines.</p>