Brand Fusion Av Terry Smith, Tom Williams

Brand Fusion Av Terry Smith, Tom Williams

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to p......
fra 549,-
Tilgjengelig i 2 butikker

Produktinformasjon

<p><strong>Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest<br>Finalist in the</strong> <strong>Marketing - Branding</strong> <strong>category of the Goody Business Book Awards 2023</strong> </p> <p><em>Brand Fusion: Purpose-driven brand strategy</em> presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. </p> <p>It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. <em>Brand Fusion: Purpose-driven brand strategy</em> is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.</p>

Spesifikasjon

Produkt
ProduktnavnFusion Smith Terry Brand Fusion
MerkeOther Brand
book typØkonomi og ledelse

Pris og prishistorikk

Akkurat nå er 549,- den billigste prisen for Brand Fusion Av Terry Smith, Tom Williams blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste bøker for å være sikker på at du gjør det beste kjøpet.