Global Marketing

fra 969,-

Tilgjengelig i 1 butikker

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Produktinformasjon

A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropriate for those foreign markets. It helps student select, analyse, evaluate and implement the appropriate conceptual frameworks to make effective management decisions in global markets.

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Spesifikasjon

Produkt

Produktnavn	Global Marketing
Merke	Other Brand

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