Greening the Boardroom

<P>On a world scale, the implicit deal between corporation and community is undergoing a revolution in the period 1990¿2000. For the first time, corporate boardrooms are having to confront the environmental challenge not as a peripheral issue around "public relations", but as a core issue of credibility with its customers. As trust in big business has declined, consumer willingness to alter buying behaviour to register disapproval has accelerated. As a result, boardrooms in the largest companies are having to redraw their strategic procedures regarding the environment.  </P><P>This book aims to advance the general understanding of corporate environmental governance as an issue capable of separate and detailed analysis. It aims to provide not an overview, but a series of test cores into the generally unexamined issues surrounding the changing ethos of corporate action and environmental investment.  </P><P>To date, the "business and environment" strategic conversation has reach