Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret

<p><strong>A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more</strong></p><p>In this vivid and humorous monograph-meets-memoir, Los Angeles–based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, <I>Time</I>, Kiss, the Knicks and more. With more than 700 images, <I>Alphabet City</I> traces Doret’s influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering—from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).<br>With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, <I>Alphabet City</I> offers a dose of welcome nostalgia—and endless inspiration—for letterform lovers of any generation.</p>