Halvorson Kristina Content Strategy for the Web

<p>FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS<br> <br> BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?<br> <br> For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:<br> </p> <ul> <li>Understand content strategy and its business value </li> <li>Discover the processes and people behind a successful content strategy </li> <li>Make smarter, achievable decisions about what content to create and how </li> <li>Find out how to build a business case for content strategy<br> </li> </ul>With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.