Hbr'S 10 Must Reads On Strategic Marketing (With Featured Article "Marketing Myopia," By Theodore Le Av Clayton M. Christensen, Theordo

<p><b>Stop pushing products—and start cultivating relationships with the right customers.</b></p><p>If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the <b>Harvard Business Review</b> archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.</p><p>Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:<ul><li>Figure out what business you’re <i>really</i> in<li>Create products that perform the jobs people need to get done<li>Get a bird’s-eye view of your brand’s strengths and weaknesses<li>Tap a market that’s larger than China and India combined<li>Deliver superior value to your B2B customers<li>End the war between sales and marketing</ul></p>