Hooked av Nir Eyal

Hooked Av Nir Eyal

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with...... Les mer...
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<p><b>THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.</b><br><br><b>IN ¿HOOKED¿, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN''T PUT DOWN.</b><br><br><b>¿Hooked changed my life. It''s essential reading for anyone who wants to better understand their actions and habits.'' </b>¿ Steven Bartlett, investor, BBC Dragon and host of <i>The Diary of a CEO</i> podcast<br><br><b>*****</b><br><br><i>Why do some products capture our attention while others flop? </i><br><i>What makes us engage with certain things out of sheer habit? </i><br><i>Is there an underlying pattern to how technologies hook us?</i><br><br>Nir Eyal answers these questions (and many more) with <b>the Hook Model ¿ a four-step process</b> that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.<br><br>Eyal provides readers with practical insights to create user habits that stick; act

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Akkurat nå er 199,- den billigste prisen for Hooked av Nir Eyal blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.