How Av Dov Seidman

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¿pendence-are dramatically reshaping today''s world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. <p>For almost two decades, Dov Seidman''s pioneering organi¿zation, LRN, has helped some of the world''s most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman''s distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¿ing business in more than 120 countries to