How to Get to Great Ideas A system for smart, extraordinary thinking

<B>Sliver award winner in Business Reference 2020 Axiom Business Book Awards</B></br></br><B>What makes a great idea? Where do great ideas come from?</B><br><br><br>The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,<wbr>psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, <wbr>Dave Birss<wbr><wbr>, <wbr>this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, <wbr>how to push your thinking, <wbr>how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.<br><br>Combining a practical research-based system with fascinating insights and inspiring and humorous writing,<wbr>the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.