How To Sell Av Jo Owen

<p><em>W</em>e all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work.<b></b></p> <p><i>How to Sell</i> is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts:</p> <ul> <li>You – your image, your approach.</li> <li>The conversation – the art of persuasion.</li> <li>The relationship – how to nurture professional relationships.</li> <li>Your network – how to grow from one relationship to the next.</li> </ul> <p><i>How to Sell</i> will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without. <em></em></p>