International Hospitality Management Av Alan Clarke, Wei Chen

<P><EM>International Hospitality Management: concepts and cases</EM><B></B>brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.</P><P><I>International Hospitality Management</I> is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. <BR><BR>Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, includin</P><UL><UL><P></P></UL><LI>Specified learning outcomes for