Kodachrome

<p><span><i>Kodachrome: How Two Guys Named Leo Changed Photography </i>is more than a photography book. It’s also the perfect book for students of advertising and marketing.</span></p><p><span> </span><span>Through the use of 70 years of print advertising, </span><i>Kodachrome: How Two Guys Named Leo Changed Photography </i><span>shows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades.</span></p><p><span> </span><i>Kodachrome: How Two Guys Named Leo Changed Photography</i><span> is also a book for students of pop culture. What other film has a Paul Simon hit song, a major motion picture, and a state park named after it? This book is chock full of these and other nuggets of pop culture.</span></p><p><span> </span><span>The book features a chapter about  Kodachrome esoterica. The Kodachrome name has appeared on a huge assortment of merchandise, and the book devotes an entire chapter to the subject.</span></p><p><span> </span><span>Though out of production for years, the name Kodachrome is even recognized by a generation whose entire experience of photography is through their smartphones. A box of donuts says they’ll be interested in this book too!</span></p><p><span></span><br></p>