Management The Basics

<P><EM>Management: The Basics</EM> provides an easy, jargon-free introduction to the fundamental principles and practices of modern management<I>.</P><P></P></I><P>Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, includin </P><UL><P><LI>business strategy and how to use it to meet goals; </LI><P></P><P><LI>how successful marketing works; </LI><P></P><P><LI>how organizations are structured and function;</LI><P></P><P><LI>fundamentals of corporate finance;</LI><P></P><P><LI>human resource management''s role in the management and development of people; </LI><P></P><P><LI>the importance of knowledge and culture to management.</LI><P></P></UL><P></P><P>This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-