Managing The Smart Revolution In Tourism Firms Av Francisco Javier Navarro-Meneses

Managing The Smart Revolution In Tourism Firms Av Francisco Javier Navarro-Meneses

Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few,......
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Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: ¿ Include real-life cases to illustrate to the reader the true dimension of the "
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Frakt og levering
Beskrivelse
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: · Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years · Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter· Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind · Features full colour figures and photographsThe book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology

Produktinformasjon

Oppdag Smart Teknologi innen Turisme med Managing The Smart Revolution In Tourism Firms

Er du klar til å transformere måten turismebedrifter fungerer på? Med boken Managing The Smart Revolution In Tourism Firms Av Francisco Javier Navarro-Meneses kan du ta del i den spennende utviklingen av smarte teknologier som revolusjonerer hele bransjen. Denne praktiske guiden gir deg innsikt i hvordan virkelige data kombinert med maskinlæring, kunstig intelligens og forretningsanalyse vil forandre turistopplevelsen i fremtiden.

Hva du kan forvente av denne boken

  • Virkelige casestudier: Boken inkluderer eksempler fra den virkelige verden som illustrerer den faktiske dimensjonen av det "smarte" fenomenet og nye muligheter som venter.
  • Ekspertinnsikter: Samler kunnskapen og erfaringen fra ledende akademikere, teknologiselskaper og fagfolk i turisme for å gi deg verktøyene du trenger.
  • Praktiske verktøy: Lær hvordan du kan utnytte smarte teknologier til å skape konkurransefortrinn og unngå å bli overlatt til gamle metoder.
  • Fargerike illustrasjoner: Inneholder fullfargefigurer og fotografier som gjør stoffet lettfattelig og engasjerende.

Hvorfor velge Managing The Smart Revolution In Tourism Firms?

Enten du er turismepraktiker, strategisk planlegger, beslutningstaker eller student innen turisme-markedsføring, er denne boken et vital ressurs for å navigere i den digitale tidsalder. Den gir deg et klart utgangspunkt for å forstå hvordan du kan implementere smarte teknologier i din egen virksomhet, slik at du kan sikre at du ikke faller bak i et raskt foranderlig landskap.

Ikke vent! Ta steget mot en smartere fremtid i turismebransjen og oppdag hemmelighetene bak suksessen til moderne turistbedrifter med Managing The Smart Revolution In Tourism Firms.

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ProduktnavnManaging the Smart Revolution in Tourism Firms av Francisco Javier Navarro-Meneses
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