Marketin An Introduction Global Edition
For principles of marketing courses. A practical introduction to marketing in the digital age Marketin An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. B......
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<p>For principles of marketing courses.</p> <h3>A practical introduction to marketing in the digital age</h3> <p><strong>Marketin An Introduction</strong> shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices.</p> <p>The <strong>16th Edition</strong> provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.</p>
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| Produktnavn | Marketin An Introduction Global Edition |
| Merke | Other Brand |
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