Marketing and Psychology

Marketing and Psychology

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer beha......
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Produktinformasjon

<p>This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour. </p>

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ProduktnavnMarketing and Psychology
book typboker, fagboker, samfunnsvitenskap

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