Marketing Automation For Dummies Av Mathew Sweezey

<p><b>Multiply the effectiveness of your campaigns with marketing automation</b></p><p>Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.</p><ul><li>Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation</li><li>This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow