Marketing Management

<p><strong>For undergraduate and graduate Marketing Management courses.<br></strong>Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.<br><em>Marketing Management</em> reflects the dynamic environment inhabited by today''s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. <br>The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor. <br></p>