Planning Research in Hospitality and Tourism

<P><I>Planning Research in Hospitality and Tourism</I>, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.</P><P>International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues.</P><P>This new edition has been fully updated to include:</P><UL><LI>New chapters on mixed methods and how to adopt technology into research practices</LI><LI>More coverage of research strategies, focus groups, sampling secondary research as well as experimental design</LI><LI>New and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios</LI><LI>Student and lecturer online resources, including practice datasets for students</LI></UL><P>Enriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.</P>