Marketing Management Ise Av Greg Marshall, Mark Johnston
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive e......
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<span>Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. </span><span>The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new ¿TRACED Act,¿ influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others!
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Beskrivelse
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others!Marketing Management, 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill''s Connect, along with marketing plan project suggestions. Connect updates include new video cases featuring companies such as FedEx, Marriott International, Domino’s as well as new Application-Based Activities specific to marketing management. Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com), which brings current marketing management issues to your class, complete with discussion questions.
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Oppdag Marketing Management Ise av Greg Marshall og Mark Johnston
Marketing Management Ise av Greg Marshall og Mark Johnston er en essentiel lærebok for moderne studenter innen markedsføring. Med sin fjerde utgave, er dette verket laget for å speile virkeligheten i dagens markedsføringspraksis og gir en spennende, profesjonell og lettfattelig tilnærming.
Nøkkelfunksjoner ved boken
- Oppdatert innhold: Reflekterer de nyeste trendene i markedsføringsledelse, inkludert påvirkningen av COVID-19 både på forsyningskjeder og krisehåndtering.
- Omfattende læreplan: Inkluderer dekning av temaer som globalt personvern, influencer-markedsføring og viktigheten av mangfold og inkludering.
- Interaktive læringsverktøy: Boken leveres med både trykte og digitale versjoner, som gir tilgang til en omfattende plattform med videoer, applikasjonsoppgaver og markedsføringsanalyser gjennom McGraw-Hills Connect.
- Praktiske aktiviteter: Hver av de 14 kapitlene inneholder prosjektforslag og aktiviteter som kan brukes direkte i klasserommet for en mer applicert tilnærming.
En moderne ressurs for fremtidige ledere
Marketing Management Ise er ikke bare en bok; det er en fullstendig erfaring for både lærere og studenter. Med fokus på relevante, aktuelle emner som kjønnsbasert segmentering og disruptive innovasjoner, gir den leserne et solid grunnlag for å forstå kompleksiteten i dagens markedsføringslandskap.
Ikke la sjansen gå fra deg til å styrke kunnskapen din med denne uunnværlige boken fra Marshall og Johnston. Utforsk markedsføringens mystikk og bli rustet til å takle fremtidens utfordringer!
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