Marketing Research, Global Edition Av Alvin Burns, Ann Veeck
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental......
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<p>For courses in global marketing. <br> A conceptual approach and introduction to the field of marketing research<br> Written with an emphasis on the practical application of marketing research methods, <strong><em>Marketing Research</em></strong> teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.</p>
Topplisten: Other Brand Økonomi og ledelse
Spesifikasjon
Spesifikasjoner
| Språk | Engelsk |
| Format |
Generelt
| Sett | Nei |
| Typ | Papirbøker |
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Akkurat nå er 899,- den billigste prisen for Marketing Research, Global Edition Av Alvin Burns, Ann Veeck blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.