Sustainable Marketing Av Diane Martin, John Schouten

<p><strong>For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. <br></strong>A lasting approach to marketing. <br>As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies. <br></p>