Moreish The Hidden Secrets of What We Eat and Why

<p><strong>Explore the impact of words in menu construction alongside the power of comfort food; why the first bite is not always with the eyes; and how the worlds of sex, symbolism and animal instinct are simmering just beneath the surface in all of us.</strong></p><p>Continually eye-opening and perceptive, often witty and entertaining, <em>Moreish</em> sets a place for persuasive packaging, in-your-face pop songs, underhand menu writing and over-the-top advertising. It demonstrates that, while we often feel fully in control of our food choices, the opposite is almost definitely true.</p><p>If you’ve ever eaten food, this book is for you.</p>