
My Dear Franchisees
Ann Andrews was managing several franchisees and was literally pulling her hair out trying to help them understand how franchising works. In sheer frustration one day, she wrote a letter to them, never intending to send it. She showed the letter to a fellow franchisor and he said he wanted 32 copies. And so this book......
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<p>Ann Andrews was managing several franchisees and was literally pulling her hair out trying to help them understand how franchising works. In sheer frustration one day, she wrote a letter to them, never intending to send it. She showed the letter to a fellow franchisor and he said he wanted 32 copies. And so this book was born.</p><p>She asks franchisors if it would make their life easier if their franchisees realised:</p><ul><li>They have not bought a job</li><li>What they can do with your system, what they can’t</li><li>What you will be able to do for them, what you probably won’t</li><li>That you are not their mum, their dad or their banker</li><li>You are absolutely not their enemy</li></ul><p>If you are a franchisor, a franchisee OR a manager and your hair is also falling out, then this book is must read...</p>
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