Need It, Don't Want It

The real business lessons don’t come with a manual - until now. If you’ve ever scaled too fast, felt overwhelmed by growth, or faced chaos with no road map, Need It, Don’t Want It is your new playbook. Entrepreneur and fintech founder Jay Avigdor takes you on a reverse journey through the gritty realities of building a multimillion-dollar business. From funding nightmares to sleepless innovation, Jay reveals the overlooked truths behind what it really takes to grow - and keep growing. Written with humour, honesty, and hard-earned experience, this book skips the fluff and dives into the essential questions every founder must ask. Inside you’ll learn how to: Navigate high-stakes decision-making with clarity and grit. Prepare your infrastructure before growth happens. Lead with character in a cutthroat industry. Recover stronger from business setbacks. Find meaning beyond the money. Whether you’re an early-stage entrepreneur or managing massive momentum, this book will change how you think about risk, reward, and what success really demands. If you’re not struggling, you’re not succeeding.